A recent study done by the Aberdeen Group shows that a slow loading website can lead to loss of traffic, customers, and ultimately: business. (Read the short news brief)

Aberdeen's study focuses on pages that take 5 seconds to load or longer, but the principle remains, people want fast. Millions of people are not paying for hi-speed internet just to download large files fast. In fact, many users aren't downloading files at all; they just want their web pages and email to download quickly.

Any delays longer than a second will actually interrupt a person's train of thought. If they get interrupted, then they will notice that your site is slow. (The fact that they notice may give them time to think to go elsewhere)

Last year, we as a web development company, decided to move all of our clients sites to a new, faster hosting company. The cost was more than twice as much, but the increase of speed was well worth it.

If you have a slow loading website, consider upgrading, it's worth the money. (Contact us)