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10/27/2008 5:24:10 PM
We don't see your email signature!
Many people have asked me lately why I don't have an "auto-signature" on my email. They mostly ask me after I email them and then they have to email me back just to get my phone number. Well, I don't have one on purpose, and here are my reasons:
- There's not enough time in the day to TALK to all my customers. I wish there was, but there isn't. So I must encourage my customers to email me. I can have 10 customers email me all at the same time, and we can communicate accordingly, but I cannot be on the phone with 10 people at the same time. (The same principle applies for my business address)
- People really don't need to be reminded what the name of my company is, or my title. If they want to know my company, they will see it in my email address. If they want to know my title, then they can ask. (Why would anyone want to know my title? So they can see how much of a nerd I really am?)
- TagLines really don't make things better. Some company's sign off all emails with "Respectfully", "Fanatically Yours", or "Your ___ Specialists, for life!". People stop reading it after the first time, not to mention how annoying it is to see "Fanatically Yours" after you've just sent an emailing complaining about their poor service.
- People stop paying attention to it after the first couple of times.
The last point is the most important. People stop noticing it. Its lost meaning. So why are you doing it? Posted by: Dave Hunt
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10/27/2008 5:39:49 PM
I personally like having it there because I am constantly forgetting to create contacts and go back to emails often to get addresses and phone numbers. But I could fix that problem by updating my contacts list. :D
Posted by: mackenzie
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10/30/2008 11:43:01 AM
If you avoid putting a signature with a trite saying then you have done the world a favor!
However, I do not see anything wrong with informative e-mail signatures. Like business cards, they should contain useful contact information. If a signature is attached to every e-mail then new contacts will get your contact info, and old contacts will be able to easily find your contact info. This is particularly helpful when working with large teams and when a customer’s vendors need to interact with each other.
Put your title so that people can send their questions to the correct people. An Account Manager is very different from a Database Manager, and a Sales Associate and CEO have completely different levels of influence.
If your phone number isn’t on the signature, that’s okay, but failure to put any contact info on the signature of your e-mail can inconvenience your associates.
Posted by: jesse
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